SOCIAL MEDIA:

Without it, your relevance online drops considerably. Effective use of Social Networks can help generate  holistic SEO outside of standard techniques like Keyword density, meta tags and link building.  This technique is called Social Media Optimization. (SMO)  

SMO refers to the use of a number of different social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.  Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website.

“Social Media Optimization is optimizing a website and its content in terms of sharing across social media and networking sites”

Renowned SEO Magazine Toprankblog.com writes “Searcher expectations have changed.  – Searchers no longer have the sole expectation of searching to find information for a specific outcome. As people spend more and more time connecting, sharing and interacting with the social web, they now often expect to interact with what they find in the search results.Essentially, Social Media Optimization is optimizing a website and its content in terms of sharing across social media and networking sites.

Searchers have always been able to save the useful things they find in search results by bookmarking or saving to the favorites in the browser. Bookmarks are now social, to be shared and leveraged

Webology can create custom Social Media Optimization solutions for business that are supported by the four core components of Webology’s online solutions. Social Media, Web and Mobile and Creative Copy.  Merging these four means that intelligent, engaging, relevant  content about your brand, product or service is shared across websites, listing services and social networks across different platforms via the collective wisdom of preferences from other like-minded searchers. The growth and popularity of socially enabling web applications (social bookmarks, news, networking, messaging, publishing & media sharing) drives consumer expectations for social interaction with search even more.”

You need to make sure your business is social. If it’s not then you’re business is, well… anti-social.