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PAID: The first is to pay a search engine for Ad Spots. We’ve all seen those; they’re the search hits at the very top of the page that look like spam and are sometimes relevant to what your search query is, sometimes not-so-much. Either way, many of us don’t actually click on them.
ORGANIC: The next option is the “Organic” search results, meaning those results that are the closest likely match in reference to what your directed request was. These are what most people click on when they send out a search request, and they fall directly below the paid ad spots in an order based on the Search Engine’s ranking.
THE PROBLEM? You’re not on that first page of search results, based on a search term you want to be found under… we understand your pain and we’re here help solve that problem…
Let’s assume you’ve got your search tags, you’ve got your Google Places validation and you’ve even got a blog. Awesome! So what’s the next step to ensuring that your website is being found online? (and not somewhere on the 5th page of search results which no soul actually looks at)
You may or may not be aware that most of the searching Google’s “spiders” are doing, is on the main page of your website. If you’re not sure of what a search engine “spider” is, it’s the part of a search engine’s technology that is responsible for collecting and storing relevant website information. In most cases, these spiders aren’t scratching the surface of your website’s sub-pages. So while you may have phenomenally relevant information strewn throughout your entire site, if it’s not on your main landing page, it’s likely not getting picked up by search engines, or similarly, your website is being over shadowed by your competitors’ sites that have all that great info on their main page, and then some.
So how do you get in the game? The equation to being found is relatively simple (minus all the tech geek lingo) and it looks like this: your company’s main page + all industry-relevant keywords = higher organic search-request hits. This means you get found at a higher frequency. So while you may be blogging away on a sub-page of your website, while you may be wringing out all of what social media has to offer you and you may even be keen to what search engine tags you need to embed into your website; you can be garnering a greater market share by simply weaving those important keywords into your main landing page, instead of blogging them away on a sub page or worse, not incorporating them at all. *GASP*
If you’re an uber creative type that enjoys writing as much as we do, then start incorporating this concept into your site and watch the fish swim in.
If you’d rather keep an eye on your business, while someone else spends hours pondering the best keywords for you and how to weave them into your website tactfully, contact us. We’ll creatively rework your landing page to organically include those all-important keywords so you have a much higher chance of being found, in an ocean of online information. You want you on the first page, and we want you on the first page!
Let’s get you there.