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CRA required eCommerce driven “scarcity” based products (deeply discounted gift cards for a limited time) that were connected to a membership based database that allowed members to store saved data, save products to their account for a later purchase, social sharing and member to member communication. Additionally, venues (Bars and Restaurants) would have unique listings – complete with detailed venue information like go location, video, social integration and featured images – with unique scarcity based gift card deals associated with each individual listing.

This complex functionality had to be matched with a simple and responsive design premise that allowed for a seamless user experience without compromising any of the powerful functionality.

See the live website here